Princessa Beauty product is a very famous retailer among several other beauty product brands. Almost all the customers of this beauty product retailer company were members of the black community in Montreal who used to speak English and most particularly the customers of the company were members of the black community of the western side of the island of Montreal ("Princessa Beauty Product", 2019). The products that were mainly sold by this company were specifically for treating the hair and skin of those people and besides this company became famous for selling wigs as well as hair extensions, which gradually became their major seller.